The statistics tell the story about demand for caregiving (National Family Caregivers Association):
- 65 million Americans (29%) are caregivers spending an average of 20 hours per week caring for a loved one.
- 70 million Americans will be age 65 or older by 2030.
- 34 million American adults (16%) provide care to adults 50+ years of age.
- 66% of caregivers are women caring for widowed mothers.
- 51% of care recipients live in their own homes.
- 30% of family caregivers are themselves age 65 or over.
New Super Niche Opens to Life Coaches—
Dyke Publishing Offers Coaching Tools for New Super Niche for Life Coaches with Book and Online Databases.
New resource tools that open a huge niche for life coaches have been created by Tom Dyke at Dyke Publishing Company. Dyke states he created the tools for a very personal reason. He goes on to say that he moved his mom into his home to live with him and his wife for the last 5 ½ years of her life and had no in-my-home elder care resources. And what he needed was a good book on topic, databases for elder care information and products and a good life coach.
Is there a sufficient market to interest a life coach?
- There are nearly 76,000,000 Baby Boomers out there. They started turning 65 January 1, 2011, at the rate of 10,000 per day.
- Those Baby Boomers have between 25,000,000 and 30,000,000 parents who are either in need of elder care or soon will be.
- Those same Baby Boomers have between 30,000,000 and 40,000,000 children who will be taking care of them sooner rather than later.
- The market is huge and will last indefinitely.
Do life coaches need more business/clients?
- Published statistics show that the average life coach serves only eleven active clients.
- Part of a life coach’s goal is to work themselves out of clients, so prospecting for new clients is a constant part of the business.
- To help life coaches develop new business, Dyke developed an elder care package around which elder care coaching can be developed. It consists of:
- A book, Mama Moves In, all about in-my-home elder care.
- ResearchPro, two online, internet-resourced, maintained databases:
- One for elder care information, and
- One for elder care products.
How do the databases help you?
- The elder care information you need has been separated into topics and organized alphabetically.
- Finding the topics is quick and easy by reviewing the topics from A to Z.
- The topics have already been included in search phrases and searched using Google.
- The Google search results ("hits") have been reviewed for content and authority and pared down to a limited number in each topic deemed most appropriate (the first list of hits displayed).
- Additionally, if a user wants to see more than what is presented in the first list, all of the Google results, thousands of them, are listed under the first list.
- Just Click on the "hit" you want to review and up it comes without leaving our site.
- Review as many "hits" as you like.
- The database tools include a convenient way to accumulate desired listings for later review.
- Using the databases to access the elder care information and products is quick and easy.
Importantly, the book gives context to the database information and the databases provides utility to the book. The result is having an elder care package that is always current—it does not go out of date. So, coaches and their clients will have a resource that is always useable.
Armed with the real life information from the book as well as the always-current elder care information and products database resources, a life coach can use his or her skills to coach eldercare caregivers. The book contains many highlighted references to selections in the databases as well as 5 ½ years of in-my-home eldercare experiences. By direct reference and analogy a coach can help eldercare caregivers find the way to deal with the elder care experiences that will be encountered.